October 9th, 2004 at 8:11 am
One of the smallest books I have read in some time is QBQ! The Question Behind the Question by John G. Miller. I got this corporate culture/customer service book as a “present” from my boss.
Miller distributes his 115 pages among 36 nearly independent chapters, creating an almost devotional feel. One could take a chapter or more a day as his or her thing-to-work-on. The book seems geared toward those with short attention spans.
It’s a natural tendency for me at least to get annoyed when I read customer service literature or participate in customer service workshops. It’s easy to recall how I could have received better customer service from the fast-food drive-thru, the rental car agent, or the doctor’s secretary. It’s harder to remember when I could have done better, either perhaps because of selective memory or because active service is simply part of the job.
Was my boss trying to tell me something when he gave me this book? Is the advice worth any more or less because it came from my boss? I could give answers to these questions, but that would divert my attention from my own personal accountability, wouldn’t it? It seems the veracity of Miller’s method is to be proved daily; I suppose it worked in this paragraph.


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