Necessary Roughness

Google Goes Dark But Saves No Energy
March 28th, 2008 at 9:38 pm

HT: Little Green Footballs

For Saturday, March 29, Google.co.uk has turned its background black in support of the charity “Earth Hour.” The charity wants people to turn off the lights for an hour, preferably at a time one would have them on: 8:00-9:00pm local time.

Google.co.uk is (and I suppose Google.com will be) showing either humor or hubris on its front page, as it proclaims:

“We’ve turned the lights out. Now it’s your turn.”

Google even admits on the site that changing the color of its page doesn’t save a watt. But hey, we’re all feeling pretty good, huh?

(1 votes, average: 5 out of 5)

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This entry was posted on Friday, March 28th, 2008 at 9:38 pm and is filed under technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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3 Responses to “Google Goes Dark But Saves No Energy”

1. Scott Says:
   March 29th, 2008 at 9:05 am

   I began to comment, but it grew into a blog post of its own!

2. Scott Diekmann Says:
   April 1st, 2008 at 12:07 am

   Dan, I know that Google said their background was black for “green” reasons, but it was actually a protest for the passing of Issues, Etc.

3. Dan Says:
   April 1st, 2008 at 1:02 am

   When I turned NR black for Good Friday, I thought about leaving it black until Issues came back.