Major props to former blogger and current professional M.Z. Hemingway for bringing Issues, Etc., to the national attention of the Wall Street Journal. The article is available to be read for free.

While “Issues, Etc.” never criticized Mr. Kieschnick or his colleagues, its attacks against shallow church marketing included mention of some approaches embraced by the current leadership. It opposed, for instance, the emergent church — an attempt to accommodate postmodern culture by blending philosophies and practices from throughout the church’s history — and the Purpose Driven Church movement, which reorients the church’s message toward self-help and self-improvement.

I have next to no knowledge about the inner workings of synodical bureaucracy. I do get to see the effects of such a split among the churches I’ve been to.

LCMS is not a church, and it is not the exclusive church. It is a brand, used by travelers and movers to find churches and used by pastors as a clue into what visitors believe so they can provide proper pastoral care. I have been asked in the past, “Why do you choose the Lutheran church,” and I can roll off things like hymns and liturgy that teach, true assurance of the forgiveness of sins, the efficacy of God’s sacraments, pastoral knowledge of Biblical languages, proclamation of Law and Gospel, and the unwillingness to bend Scripture to say whatever we want it to that day. When those answers are taken away by leadership or CEO-like “vision,” the brand loses its meaning.

If any church leadership wants to follow the example of business, follow the example of the franchise or national business. There are no surprises when one walks into a Wal-Mart, a McDonald’s, or J.C. Penney. So should it be with the Word of God, which hasn’t changed in thousands of years.


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