Bloomberg News reports (link dead) that beginning October 2 Southwest Airlines will stop letting people with small children board first, in an effort to shorten the time to load its planes.

The policy looks more like a shifting of time rather than a savings of time:

Southwest now splits passengers into three groups, based on when they check in, and lets them pick their seats once aboard the plane. Families with small children now board before the first, or A, group.

Starting Oct. 2, passengers holding A boarding passes will board first, followed by families with children 4 and younger. Then the B and C groups will board. If a family has A-group passes, they can board with the A group, Harbin said. The change already has been implemented in flights from San Antonio.

All this will do is give people more incentive to get an “A” boarding pass. If that was the plan in the first place, fine, but as long as there are small children and their car seats getting on the plane, there isn’t going to be that much time savings.


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